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IG Update: Schedule Directly From The App

It looks like Instagram will finally allow users to schedule directly from the app!


Native Posting (posting directly to the platform) VS using a Third-Party App (Sprout, Hootsuite, Laterr) has always been a topic of discussion in the digital marketing world.

  • Will posting using a third-party app affect engagement/reach?

  • Do platforms prefer/prioritize native posting?


PromoRepublic confirmed that third-party apps have no effect on a post’s performance, so high-quality and engaging content will perform well on social media no matter if it’s posted via an app or natively through a platform.


☑ We've also seen Facebook launch of its own scheduling platform through the Business suite.


☑ Twitter Ads allow you to schedule both organic and Promoted-only Tweets to go live at a specific date and time.


Tik-Tok has even launched its own Video Scheduler, a new feature that allows Creators and Business Accounts to schedule a post up to 10 days in advance.


Will the launch of these native scheduling platforms make third-party scheduling applications obsolete?

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