Women in Technology (WIT) is a non-profit organization based in Atlanta that is dedicated to empowering girls and women to excel in the fields of science, technology, engineering, the arts, and
math (STEAM), from the classroom to the boardroom.
WIT has been around since 1992 and has become a well-known brand in Atlanta. However, they recognized the need to revamp their online presence and engage with the community more effectively.
That's where I come in! As the Digital Marketing Manager and Brand Designer, I was lucky enough to lead this exciting brand transformation.
We explored innovative and creative ways to reconnect with the STEAM community while staying true to their mission. We wanted to show the world that WIT was more than just a non-profit organization- it was a movement. A movement that was committed to breaking down gender barriers and fostering inclusivity in the STEAM fields.
From revamping the website to creating engaging social media content, we made sure that WIT's voice was heard loud and clear in the digital space. And the best part? We were able to engage with an even larger audience and inspire more girls and women to pursue their dreams in STEAM.
Responsibilities
Digital Strategy - Brand Design - Social Media Management (Facebook, Instagram, LinkedIn, YouTube) - Community Management - Email Marketing - Photography - Video Editing - Website Design & Maintenance
Tech Stack
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